Every match we analyse passes through four layers. The order is deliberate — each layer answers a question the previous one raised, so by the time a coach opens the dashboard they're not staring at a wall of numbers; they're reading a story.
Layer 1 — Overview
The score, the shape, the headline. What happened, in one screen. If a director only has 90 seconds, this is the layer that has to land.
Layer 2 — Video
Every key event linked to its clip. Stats describe; video shows. We tag 220 event labels per match so that any number on the page is one click away from the moment it came from.
The number doesn't matter unless you can see what produced it. That's the whole thesis.
Layer 3 — Stats
Now the numbers, but in context. Per-player, per-phase, per-zone. Compared against the squad, the league, the position group.
- xG and xGA, with shot maps
- Pressures and recoveries by third
- Passing networks and progressive carries
- Set-piece breakdown
Layer 4 — Passing
The team's circulation. Who connects to whom, where, and how often. This is the layer that turns "we played well" into a tactical conversation.
Why this order?
Because directors, coaches, scouts and players all want different things — but they all start with what happened. Overview is the common ground. From there, each role drills into the layer that matters most to them.
That's the methodology. The same process, every match, every client.